10cric betting site open url :u158.cc鈥淭he collaborations we do is to nourish the growing street culture in India, then be it art, culture, fashion, music or any other form of expression, because we believe that when different ideas come together, the result is often an explosion of creativity,鈥?Lepcha explains. 鈥淓very range that we make has a story to tell. What we do is create memories rather than just put products out in the market. Fila is not just a sportswear brand but a fashion sportswear brand. The fashion element to sports is the diff erentiator and we believe that the stories we tell create a bond between us and our consumers.鈥?
Khan adds, 鈥淚ndian fashion markets are still adapting to streetwear and the genre is still evolving. More and more street style designers are emerging, and designers are creating more urban collections. Meanwhile brands have just started mainstream collaborations, like the Louis Vuitton X Supreme. The market is also seeing fresh competition from Chinese fashion brands like Shein, ClubFactory, etc., which have gained popularity with their affordable prices and contemporary clothing.鈥?
The objective behind streetwear is to off er the wearer a relaxed style whilst looking good, though very few brands have been successful in linking themselves with the streetwear category. There are also luxury streetwear brands like Supreme, Off White and Bape, which make the style extremely desirable. Sportswear major adidas too has done well by leveraging their early market entry and collaboration mix.open url :u158.cc
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